The Alamo Launches Statewide Stampede Campaign on Anniversary of Travis' Call for Reinforcements

On Monday, February 24, 2025, the Alamo will officially launch the Statewide Stampede, a historic initiative calling on all Texans to support the preservation and visitor enhancement of Texas’ most iconic site. This campaign launch coincides with the grand reopening of Plaza de Valero, the newest milestone in the $550 million Alamo Plan, dedicated to restoring and improving the Alamo’s historic grounds.

The ceremony will open with a reading of Lieutenant Colonel William Barret Travis’ legendary "Victory or Death" letter by Lt. Governor Dan Patrick, commemorating the 189th anniversary of Travis’ call for reinforcements during the Battle of the Alamo.

As part of the Statewide Stampede, the Alamo is issuing an official challenge to all 254 Texas counties, urging communities across the state to compete in raising the most funds per capita to support the Alamo’s preservation and visitor experience enhancements.

“The Alamo is once again calling upon the People of Texas to come to its aid, just as Travis did 189 years ago,” said Dr. Kate Rogers, Executive Director of Alamo Trust, Inc. “Through this campaign and the county challenge, every Texan has the opportunity to be part of history and ensure that the Alamo remains a symbol of courage and sacrifice for generations to come.”

Texans can contribute by:

• Sponsoring the upcoming Saddle Up! Fundraiser on March 29.
• Making a direct donation at any level.
• Donating proceeds from livestock sales. 

What:   Alamo Statewide Stampede Campaign Launch 

Who:    Lt. Governor Dan Patrick
             Dawn Buckingham, M.D., Commissioner, Texas General Land Office
             Peter Sakai, County Judge, Bexar County
             Dr. Kate Rogers, Executive Director, Alamo Trust, Inc. 

When:  Monday, February 24, 2025 at 10 a.m.

Where: The Alamo - Plaza de Valero (in front of the Menger Hotel)
              300 Alamo Plaza, San Antonio, TX 78205

A Texas County Leaderboard tracking donations will be available and updated regularly via social media.

Alamo Trust, Inc. (ATI) is a 501c3 nonprofit organization that oversees the daily operations at the Alamo and the implementation of the Alamo Plan. Located in the heart of San Antonio, the Alamo stands as the Shrine of Texas Liberty. More than 1.6 million visitors travel to the site each year, making it the #1 most visited destination in the State of Texas. The 300-year history of the Alamo is world-renowned and represents the core of Texas’ identity today. In 1960, the Alamo was designated a United States National Historic Landmark, and in 2015, it became part of the Lone Star State's only UNESCO World Heritage Site. Witness living history, experience authentic artifacts, and explore an iconic landmark that shaped the country. Visit theAlamo.org.