Our Mission

Alamo Trust’s mission is to preserve the Alamo, the Shrine of Texas Liberty, and bring its own unique story to life – to inspire visitors and honor all those who lived, fought, and died here.

Our Vision

Alamo Trust’s vision is to:  

  • Become the go-to place for all things Alamo and Texas Revolution.  
  • Create a world-class visitor center/museum and heritage site complex, as well as a visitor experience that is as impactful and memorable as the Alamo’s story itself.  
  • Tell the whole Alamo story, including how its evolution from mission to fort led to its now iconic place in the history of the Texas Revolution and subsequently the growth of the city, state and nation we know today.  
  • Create opportunities for all, especially young people, to understand how historical knowledge is built from evidence and to focus and reflect on how historical knowledge can inform our present lives.

Our Values

ACCURACY  
We tell the Alamo’s whole story through the best available historical evidence and are not afraid to say when this is incomplete, or when varied sources are contradictory.  

AUTHENTICITY  
On our historic site, we are clear about what is genuine historic structure and what is not. In our museum, we are open about what is genuine original artifact and what is facsimile, replica or dramatic reconstruction.  

HONESTY  
We tell the whole story, even when parts of that story may be conflicting: we take it as an opportunity to provoke thought and contemplation.  

OPENNESS   
We welcome everyone to the Alamo, providing a quality, free Alamo church experience and a site accessible for all. 

CURIOSITY  
We aim to engage all with the Alamo’s incredible story and inspire curiosity about our past.  

QUALITY  
We strive for quality in all we do – in business operations, continued research and education, and our visitors’ experience.  

CARE AND SAFETY 
We take our custodianship of irreplaceable historic buildings, artifacts, documents and archaeology seriously. Exemplary research underpins our decision-making, and the best preservation and conservation practice is what we do day-to-day. We keep staff and visitors safe.