About Us

Located in the heart of San Antonio, the Alamo stands as a Shrine to Texas Liberty. Alamo Trust, Inc., or the Alamo, tells the story of Texas Independence as part of its rich and diverse 300-year history to over 1.6 million visitors every year and is the #1 most visited destination in the State of Texas. In 1960, the Alamo was designated a United States National Historic Landmark, and in 2015, it became part of the Lone Star State's only UNESCO World Heritage Site. Witness living history, experience authentic artifacts, and explore an iconic landmark that shaped the country. Visit theAlamo.org.

Our Mission

Alamo Trust’s mission is to preserve the Alamo, the Shrine of Texas Liberty, and to bring its unique story to life – to inspire visitors and honor all those who lived, fought, and died here.

Our Vision

Alamo Trust’s vision is to:  

  • Become the go-to place for all things Alamo and Texas Revolution.  
  • Create a world-class visitor center/museum and heritage site complex, as well as a guest experience that is as impactful and memorable as the Alamo’s story itself.  
  • Tell the whole Alamo story, including how its evolution from mission to fort led to its now iconic place in the history of the Texas Revolution and subsequently the growth of the city, state and nation we know today.  
  • Create opportunities for all, especially young people, to understand how historical knowledge is built from evidence and to focus and reflect on how historical knowledge can inform our present lives.

Our Values

We RESPECT our team members, partners, and visitors.
We appreciate the perspectives and experiences of our colleagues and community. 

We are AUTHENTIC and show openness, kindness, and diplomacy.
We receive and provide feedback with honesty and humility among all levels of the organization.

We are ACCOUNTABLE for our words and actions.
We hold ourselves and each other accountable in everything that we do.

We act with INTEGRITY and honesty.
We strive for transparency through our actions to earn the trust of our team members, partners, and visitors.

We strive for EXCELLENCE.
We value expertise and strive for continuous individual and institutional learning.

We are ONE TEAM. We are THE ALAMO.
We value every member as an integral part of the collective organization.
We celebrate individual, team, and project successes as the success of all.