About Us

Located in the heart of San Antonio, the Alamo stands as a Shrine to Texas Liberty. Alamo Trust, Inc., or the Alamo, tells the story of Texas Independence as part of its rich and diverse 300-year history to over 1.6 million visitors every year and is the #1 most visited destination in the State of Texas. In 1960, the Alamo was designated a United States National Historic Landmark, and in 2015, it became part of the Lone Star State's only UNESCO World Heritage Site. Witness living history, experience authentic artifacts, and explore an iconic landmark that shaped the country. Visit theAlamo.org.

Our Mission

Alamo Trust’s mission is to preserve the Alamo, the Shrine of Texas Liberty, and to bring its unique story to life – to inspire visitors and honor all those who lived, fought, and died here.

Our Vision

Alamo Trust’s vision is to:  

  • Become the go-to place for all things Alamo and Texas Revolution.  
  • Create a world-class visitor center/museum and heritage site complex, as well as a guest experience that is as impactful and memorable as the Alamo’s story itself.  
  • Tell the whole Alamo story, including how its evolution from mission to fort led to its now iconic place in the history of the Texas Revolution and subsequently the growth of the city, state and nation we know today.  
  • Create opportunities for all, especially young people, to understand how historical knowledge is built from evidence and to focus and reflect on how historical knowledge can inform our present lives.

Our Values

We tell the Alamo’s whole story through the best available historical evidence and are not afraid to say when this is incomplete, or when varied sources are contradictory.  

On our historic site, we are clear about what is genuine historic structure and what is not. In our museum, we are open about what is genuine original artifact and what is facsimile, replica or dramatic reconstruction.  

We tell the whole story, even when parts of that story may be conflicting: we take it as an opportunity to provoke thought and contemplation.  

We welcome everyone to the Alamo, providing a quality, free Alamo church experience and a site accessible for all. 

We aim to engage all with the Alamo’s incredible story and inspire curiosity about our past.  

We strive for quality in all we do – in business operations, continued research and education, and our visitors’ experience.  

We take our custodianship of irreplaceable historic buildings, artifacts, documents and archaeology seriously. Exemplary research underpins our decision-making, and the best preservation and conservation practice is what we do day-to-day. We keep staff and visitors safe.