FOR IMMEDIATE RELEASE
Christmas At The Alamo Brings Four Saturdays Of Holiday Cheer!
November 24, 2025
CONTACT
Emily Baucum, Alamo Trust, Inc.
ebaucum@thealamo.org
Mobile (210) 669-0282
Starting this weekend, the Alamo promises four straight Saturdays of festivities with "Christmas At The Alamo," a series of free, family-friendly events bringing the magic of the holiday season to the heart of downtown! The Alamo is offering this special programming to the community in partnership with Old Town Trolley Tours.
Visitors during the Alamo's regular business hours are welcome to stop into the Alamo Gift Shop for holiday shopping. Featured gift ideas include the special collector's edition Christopher Radko Alamo Christmas Tree Ornament, the Official 2025 Alamo Christmas Ornament, and Bella The Alamo Cat's Christmas Ornament. Proceeds from all Gift Shop purchases support the Alamo's ongoing efforts to preserve its historic landmarks while enhancing the visitor experience.
Christmas in the Plaza
Saturday, November 29
6 p.m. to 8 p.m.
Join us after hours in Alamo Plaza to experience the iconic site decorated for the holiday season with the traditional Christmas tree in front of the Alamo Church.
Cowboy Santa Visits the Alamo
Saturday, December 6
10 a.m. to 2 p.m.
Cowboy Santa and Mrs. Claus will be greeting children with complementary photo opportunities on Alamo Plaza. This memorable experience will take place in front of the beautiful Alamo Church.
Christmas at the Alamo
Saturday, December 13
10 a.m. to 2 p.m.
Experience the holiday season through the eyes of early settlers as they lived on the Texas frontier in the mid-1800s. This event will feature period crafts for all ages, demonstrations from the Alamo's Living History team, and live musical performances.
Holiday Movies in the Park
Saturday, December 20
6 p.m. to 9 p.m.
Celebrate the holidays with a free double feature movie night at Plaza de Valero community park in front of the historic Menger Hotel. Bring your own lawn chair or blanket to enjoy "Elf" and "The Muppet Christmas Carol" on the the pavilion stage's big screen.
About Alamo Trust, Inc. | Alamo Trust, Inc. (ATI) is a 501c3 nonprofit organization that oversees the daily operations at the Alamo and the implementation of the Alamo Plan. Located in the heart of San Antonio, the Alamo stands as the Shrine of Texas Liberty. More than 1.6 million visitors travel to the site each year, making it the #1 most visited destination in the State of Texas. The 300-year history of the Alamo is world-renowned and represents the core of Texas’ identity today. In 1960, the Alamo was designated a United States National Historic Landmark, and in 2015, it became part of the Lone Star State's only UNESCO World Heritage Site. Witness living history, experience authentic artifacts, and explore an iconic landmark that shaped the country. Visit theAlamo.org.
